Travel SEO Common mistakes

Unfortunately, not all travel websites follow the above steps but they make mistakes that causes them losing traffic and rankings. The most common travel SEO mistakes are:

Using a platform that is not SEO friendly

This is the number one mistake I have seen many times the last couple of years. Most of the available booking platforms offer a number of nice features for travel agents but when it comes to SEO they are terrible.

When choosing a platform for your travel business don’t only look for the features they offer for bookings but also look for a platform that is also SEO friendly. At the end of the day you want a website that can generate lots of bookings through SEO and not a website that has a perfect backend system but no chances of achieving good rankings for your business keywords.

Duplicate content issues

Anything you publish on your dedicated property pages has to be unique for your website. Using content that is already published on other websites is a bad practice and also syndicating your content on other bigger websites (without taking the necessary protective measures – think canonical URLS), is also not a good practice.

No Social Media Presence

Social media marketing may not generate bookings directly but it’s necessary for establishing a good name for your brand.

Not connecting with customers

Ignoring customer comments or not responding to social media messages is bad for your reputation in the long term.